Sony Unveils New Products at IFA 2019 creating new personalised user experiences by harnessing its array of products and technologies

Main Products Being Showcased

Smartphone

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Sony unveiled Xperia five, a brand new addition to the flagship series that packs key functions of Xperia 1, bringing together Sony’s technology from the professional broadcasting and cinematography organizations, into a sleek and comact design. Xperia 5 will be released in diverse nations and regions from this autumn

Xperia 5 also supports HDR (high dynamic variety) and combines a 21:9 thing ratio with a 6.1-inch Full HD+ (2,520 x 1,080 pixels) OLED display. The new model’s narrow, 68mm huge design makes it tremendously portable and clean to use, at the same time as nonetheless offering a 21:9 CinemaWide™ experience in a compact frame this is 14 grams lighter than Xperia 1.

Xperia 5’s triple camera is geared up with 12 MP image sensors and optical photograph stabilization (OIS). Furthermore, the digital camera functions Eye AF (Auto Focus) which makes use of algorithms from Sony’s α™ (Alpha™) interchangeable lens camera to enable it to pick out and hold attention on a human eye. Additionally, customers can freely switch among the 26mm (F1.6) flexible lens, 52mm (F2.four) telescopic lens, and 16mm (F2.4) high-quality-huge lens (35mm conversion), for even greater innovative photographic opportunities.

And with “X1™ for mobile,” based totally on upscaling era first accomplished through BRAVIA®, the display can convert SDR (Standard Dynamic Range) content into stunning, HDR (High Dynamic Range) equal picture first-rate the usage of HDR Remastering technology. This allows users to view even on-line video content material with extra comparison, shade, and clarity. Additionally, progressed “Game enhancer” boasts improved recording capabilities, as well as permitting users to experience immersive 21:9 and optimized gaming reviews.

Xperia five is also geared up with Qualcomm® Snapdragon 855 Mobile Platform, the cutting-edge supplying from Qualcomm. Finally, new to Xperia 5 is “Smart connectivity,” deep gaining knowledge of technology which analyses Wi-Fi signals and expect near-destiny connectivity problems. Smart connectivity will routinely switch to LTE whilst it predicts any compromise in Wi-Fi connection to make certain you continually have most advantageous connectivity.

 

Home Entertainment & Sound

The 1000X collection of wireless headphones boasts top of the road noise cancellation and superior sound to attain a richer audio revel in. The new addition to the range is the neckband style WI-1000XM2 which joins the award-prevailing scarf fashion WH-1000XM3 and surely wireless WF-1000XM3. Featuring the equal HD Noise Canceling Processor QN1 as the WH-1000XM3, this new version achieves industry-leadingnoise cancellation and high sound nice. Its bendy, lightweight silicon neckband helps you to enjoy your favored song in consolation and style.

The Signature Series pursues sound excellence for the private listening experience via bringing collectively Sony’s suite of audio technology cultivated over numerous decades. The trendy merchandise on this collection are the excessive-decision audio like minded SA-Z1 near subject powered speaker system. By connecting just a single cable to a PC, Walkman®, Xperia smartphones, or other audio gadgets, those audio system will supply a deep, wealthy, and excessive decision listening enjoy with a presence this is so real, you nearly experience like you could attain out and contact it.

In the TV category, Sony is also exhibiting its line-up together with the BRAVIA MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs which launched in Europe this spring. The powerful Picture Processor X1™ Ultimate shows all content material, such as 8K, in stunning, uncompromising image first-class. Additionally, the new Sound-from-Picture Reality achieves the best concord between audio and image to supply precise viewing stories as only BRAVIA can. The exhibit also functions products with Android TV so as to enjoy improved operability while related to the Google Assistant, Amazon Alexa, in addition to with Apple AirPlay 2 and HomeKit aid, that's coming later this 12 months.the Signature Series pursues sound excellence for the non-public listening enjoy with the aid of bringing together Sony’s suite of audio technologies cultivated over several a long time. The state-of-the-art merchandise in this collection are the high-decision audio well matched SA-Z1 near field powered speaker system. By connecting only a unmarried cable to a PC, Walkman®, Xperia smartphones, or different audio devices, these speakers will supply a deep, rich, and high resolution listening experience with a presence this is so real, you almost sense like you may reach out and touch it.

 

Digital Imaging

The contemporary additions to Sony’s Alpha APS-C variety of mirrorless cameras are on display at a first public exhibition in Europe. The new flagship Alpha 6600 offers AI-based totally Real-time Eye AF, in-body optical picture stabilisation and enterprise-leadingbattery life of about 720 nevertheless photographs introduced in a lightweight and compact frame. Also being exhibited are the brand new Alpha 6100 and Sony’s newest APS-C zoom G lens™ collection including the E 16-55mm F2.eight G general zoom lens and the E 70-350mm F4.5-6.3 G OSS splendid-telephoto zoom lens.

Other Digital Imaging products on show consist of Sony’s most up-to-date full-body digital camera, the Alpha 7R IV, which boasts an high-quality 61.zero MP returned-illuminated full-body photograph sensor. It supplies stunning photograph first-class with high resolution and huge dynamic range. Sony’s G Master™ collection lens might be available for attendees to try to similarly, site visitors can experience RX100 VII, a top rate compact camera that gives the same level of speed and AF overall performance as the Alpha nine complete-body mirrorless digital camera.

* All listed product names indexed right here are the trademarks or registered trademarks of Sony Corporation or in their respective owners.

* Amazon, Echo, Alexa, and all associated trademarks are logos of Amazon.com, Inc. Or its affiliates.

* Apple and related marks and logos are emblems of Apple Inc.

* Google and Android TV are emblems of Google LLC.

Availability will vary through us of a or areas.

Aspect ratio varies by using content material format.

Aspect ratio varies through content layout.

As of September five, 2019. According to analyze by using Sony Corporation, measured using JEITA-compliant hints. In neckband style of wi-fi noise cancelling headphones market.

ZG9 simplest.

Among mirrorless interchangeable-lens digital cameras prepared with an APS-C image sensor. As of September 5, 2019, based on Sony studies.

Approx. 720 still photographs the use of viewfinder, approx. 810 photographs the usage of LCD monitor. CIPA fashionable compliant. Shoot once each 30 seconds and flip the strength on / off after 10 shots.