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JBL Fest is a completely unique party where our attendees get to experience the JBL emblem in all its aspects, getting to know what makes JBL so iconic. From distinctive track performances with the aid of our logo ambassadors, notion upsetting periods at the HARMAN Technology Forum, and immersive JBL brand activations, our guests without a doubt received an insider look at all matters JBL. As we finish this year's festivities, we desired to spotlight some unique activations from this yr’s occasion that demonstrate how HARMAN and JBL continue to drive linked and precise reviews for our partners and clients.
All About the Brand
Once once more this year, JBL held numerous logo immersion and schooling workshops that allowed our clients, retail and technology partners, and influencers to absolutely have interaction with the JBL brand. Our Lifestyle Audio and Professional Solutions teams took over the Esports Arena at the Luxor Hotel, where additionally they performed more than one in-depth and palms-on product demos on the second day of JBL Fest. The Lifestyle team opened the afternoon with a Gaming Session product demo, accompanied by using several classes at the Soundbar 2.0, an all-in-one speaker with a built-in dual bass port layout and the crew held product demos at the ARIA Resort & Casino in Las Vegas on day 3 of JBL Fest. The early afternoon classes at this venue also featured the JBL PartyBox, a portable birthday party speaker that ensures an extraordinary immersive audio experience at home!
Simultaneously, the HARMAN Professional Solutions teams organized an in-intensity product workshop on day two on the ARIA, and a excursion of the Esports Arena within the night. The group also prepared a B2B Northridge Experience Center schooling consultation together with a Master Class consultation with world-renowned DJ Armin Van Buuren at the Palms Casino Resort.
An Eye on Consumer Experiences
JBL Fest 2019 marked the primary HARMAN Technology Forum occasion at the Aria Las Vegas Hotel & Casino. In partnership with Fast Company, HARMAN delivered together numerous notion leaders throughout sectors like retail, audio and car, to talk about how rising, wise technology are impacting the current enterprise panorama. The half of-day forum featured insightful keynotes and panel discussions wherein our visitors heard top commercial enterprise and era luminaries like Robert Herjavec of Shark Tank and the Herjavec Group, and Paul Zikopoulos, Vice President of Cognitive Big Data Systems at IBM, in addition to panelists from Amazon, Zappos, Zipcar, HARMAN, Forbes and Fast Company. These industry innovators mentioned the future of AI, system learning, and the large effect technologies are turning in throughout every aspect of enterprise.
HARMAN also kicked off the inaugural assembly of the Connected Automotive Experience Per Mile (EPM) Advisory Council. Leading car and era executives, analysts, and industry insiders, collected to talk about the complicated problems that face the industry both nowadays and the next day, and free up nice practices and nurture enterprise-huge dialogue to define, improve and pick out methods to measure the in-automobile enjoy for customers.
The Road Trip of a Lifetime
Amid all the exclusive activations, JBL invited dozens of media and influencers from across the globe for a unique street trip as a part of our 1/3 annual JBL Joy Ride Program. In partnership with Toyota, guests had been treated to a song-fueled, unforgettable avenue journey from glittering Las Vegas to the stark splendor of the Valley of Fire State Park. The one hour adventure no longer best took our special visitors to any other international however also allowed them to discover and apprehend the effective connection of track and using that most effective JBL presents.
As we conclude this year's festivities, it is fair to say that our 0.33 annual JBL Fest turned into one for the books. From the brand immersion events to client and Professional Solutions activations, and the inaugural HARMAN Technology Forum, this 12 months's programs and festivities supplied a glimpse in JBL and HARMAN’s linked surroundings; and its impact on customers, partners, employees and customers. We can’t wait to start making plans our subsequent 12 months’s event! For more details on JBL Fest 2019 events, take a look at out: https://information.harman.com/blog/ready-for-jbl-fest
